CASE STUDY - 2023
Unified Caregiver Profiles
Launched in Q1 2023, this was the first step to unifying caregiver profile data which was inconsistent and fragmented across platforms.
A second iteration of this design has since been launched as of August 2024.
MY ROLE
Product Design — UX design, component creation
TEAM
Tim Allen, CEO • Jason Thai, Director of Product • Michael Horn, Product Manager • 3 Engineering teams; iOS, Android, Web
Caregiver Profile View (care seeker view)
PROBLEM
Standardize the over 8 different caregiver profile designs across our platforms in order to increase family conversion metrics, new conversations, and reduce business cost of launching and scaling new features.
Caregiver Edit Profile View (caregiver view)
SOLUTION
Over the course of several milestones and iterations I created and launched a new seeker view of caregiver profiles, new caregiver edit screens, new safety messaging and features, and updated SEO/ fringe pages. Not only did this standardize design across MW, DT, and APP for the first time in several years, but this also resulted in 40% lift in messaging, profile interactions, and an increase in B-P conversion.
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