CASE STUDY - 2022
Senior Living
After migrating to a completely new tech stack and improving enrollment conversion, we decided to explore a new problem: expanding Care's service offering to connect families in need to senior living communities in their area.
MY ROLE
Product designer — journey mapping, discovery, ideation, product research, user testing, UI design, A/B testing
TEAM
Jason Thai, Product Manager
Shawn Israilov, Product Manager
Michael Villas, Co-designer
Shawn Israilov, Product Manager
Michael Villas, Co-designer
PROBLEM
While Care has helped millions of families find care for their loved ones since 2007, the senior care experience did not have a dedicated team until 2020. I joined as one of 3 founding team members to build a new experience for seniors and their loved ones. In order to meet this population's needs, I conducted a study using original user interview scripts to gather data. After analyzing my findings, I found that there was a lack of support in the in-facility search experience.
SOLUTION
Designed and launched an entirely new service to educate and connect families with senior care facilities that matched their needs.
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